015: NARS Drops Exclusive NFTs Featuring Fashion's Digital IT Girls
Will you cop a limited edition Orgasm blush and gloss? We did 🚀💅
The beauty industry has been clinging to traditional structures that no longer excite customers and with new emerging technologies created daily, there’s no excuse to bring it. This brings me to one of my favorite makeup brands, NARS Beauty, which is the latest company to launch exclusive NFTs in partnership with female digital-first artists and fashion designers, including Sara Shakeel—the multi-hyphenate artist, creative director, collaborator, and influencer. You’ve probably seen her glitter-adorned photos of city skylines on Instagram.
“Orgasm is one of the most iconic NARS shades and serves as the entry point for many consumers and fans to the brand. We always look to celebrate this cult classic in unexpected and creative ways. With digital innovation as a key priority for NARS, this year’s National Orgasm Day NFT release offers our community an entirely new way to discover, collect and experience Orgasm,” says NARS President, Barbara Calcagni.
If you’ve read my work on the science and technology aspects of beauty, you’ll know that I would be remiss to not weigh. It was only a matter of time before fashion, beauty, and other lifestyle brands introduced NFTs into their e-commerce marketing strategies, birthing a new way to drive meaningful relationships with today’s tech-savvy customers. I’m particularly excited because I get to play in this space as a content creator and buyer. For so long, I felt bored with the experience of retail, with the exception of Sephora’s birthday program — I got large sample sizes of Moroccan Oil! Today, there’s been a huge influx of stimulus money in the US economy, and frankly around the world in places like Canada, Sweden, and the UK, people are spending. There’s never been a better time for modern brands to create digital-first pieces of commerce that are redeemable for an exclusive product. Once we secure our Nars NFT, we’ll be sure to display the work and photos in Violet Summer’s VR World.
In partnership with Truesy, NARS NFTs were minted on the eco-friendly Tezos blockchain, which requires 2,000,000 times less energy than NFTs minted on first-generation blockchains like Ethereum. Truesy also accepts credit cards so you don’t have to mint any pieces, however, depending on how much it was minted for, the resell value may be crazy!
If this is a way to get internet-aged beauty enthusiasts like me excited, then it’s working so far. To gain access to exclusive products, create an account on Truesy Marketplace and download a Kukai wallet. After you set up your wallet, navigate back to Truesy and go to view collection to access your special artwork.
Sara Shakeel
Contemporary crystal artist
Instagram: @sarashakeel
Sara Shakeel—the multi-hyphenate artist, creative director, collaborator, and influencer—has not only cultivated a globally recognizable aesthetic, but has garnered a cult following amongst celebrities, brands, and press. Her flair for all things crystal, glitter, and stardust has caught the attention of industry juggernauts and amassed a community of over a million followers on Instagram alone.
Sara’s NFT, Consume Me, will be available on National Orgasm Day, July 31, 2021 at 1PM EDT for free in open edition, to further democratize NFT access and offer an Orgasm to everyone.
Azede Jean-Pierre
Fashion Designer, Multi-Media Artist
Instagram: @azede
Azéde Jean-Pierre returns to fashion this fall with a new AJP collection after taking a two-year hiatus to work with notable philanthropic organizations in Haiti. A Forbes ’30 Under 30’ alum and a highly creative independent thinker, she has more than 10 years of experience in apparel design, leading design development and creating highly original concepts for both startups and Fortune 500 companies
Azéde’s NFT, Captivate Me, will be available August 2, 2021 at 1PM EDT in open edition offered at $50, redeemable for a Limited Edition Jumbo Orgasm Blush + Orgasm Afterglow Lip Balm (value: $68).
Nina Kraviz
DJ, Music Producer, Singer (Numero, Cyberpunk 2077)
Instagram: @ninakraviz
Nina Kraviz is an internationally renowned Siberian electronic music artist, known for her critically acclaimed discography and DJ mixes. Hailed as “DJ of the Year” by Mixmag and one of Billboard’s “25 Female DJs You Need to Know,” Nina's creative and strong personality, unique music style, and constant pursuit of deeper feeling make her one of the most standout international music talents.
Nina’s NFT, Take Me, will be available August 4, 2021, at 1 PM EDT in a limited edition of 3 at a price of $500, redeemable for “The Ultimate Orgasm Bundle,” an exclusive bundle of full-sized NARS Orgasm products for cheeks, lips and eyes, shipped in special packaging.